What Is A Niche?

The starting point for anyone looking to build a life of true freedom through building a business online needs to be in selecting your perfect niche!

You may have heard marketers use the term “niche” so many times that it’s something that’s just been ingrained in your mind and yet you haven’t given it much thought.


What Is A Niche


Dictionary.com gives the following definition for the word “niche”: a place or position suitable or appropriate for a person or thing


an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.

Obviously both of these are correct. A niche is a small place where something fits. In nature, a niche is a place where an animal lives and prospers, and in marketing it’s actually not much different.

The “niche” aspect of your online business is that it’s not just its own entity – it’s actually how it interacts with its environment and its place within the larger scale of the market.

Instead of targeting a whole market and trying to appeal to the masses, a niche market is a market in which you are targeting a much more select group of people. They are your specific audience and you’re not trying to appeal to everyone.

The more specific you are the better. It will help you to clearly define the characteristics, needs and desires of your target market which in turn will ensure a long term valuable relationship for both parties involved.

If you’re having difficulty understanding exactly what a niche market is, then check out my next post or get my free eBook which breaks down everything you need to consider when choosing your perfect niche.